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Overselling Eliminated
Faster restocking speed
hours per week
Sumtracker keeps our inventory perfectly in sync across all five of our stores. We can sell the same custom hat in multiple variations without worrying about stock issues. Reordering is faster, smoother, and we’re saving hours every week. It’s been a game-changer for how we operate.
Team at Crafter’s Lab
About Crafter’s Lab
Crafter’s Lab is a US-based custom merchandise brand located in Miami, Florida. They create high-quality personalized hats, apparel, and accessories for both individuals and businesses.
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The team is best known for its signature leather patch hats, along with full-color and dye-sublimated designs. Whether it’s a single custom order or a large bulk request, Crafter’s Lab focuses on great craftsmanship and fast, reliable service.
They serve customers across the US, offering competitive pricing and free shipping on bulk orders.
Starting with two Shopify stores, the business grew rapidly. But as the product catalog expanded and sales channels multiplied, managing inventory manually across platforms became increasingly difficult and time-consuming.
The Challenge Crafter’s Lab Faced
As Crafter’s Lab grew from two stores, inventory management turned into a daily challenge:
Multi-Store Sync Issues: With multiple Shopify stores and marketplaces, keeping stock levels accurate across all platforms in real time was difficult.
Bundle and Variant Tracking: The same hat could be listed in different styles, bundles, or seasonal collections with no easy way to link them together in the inventory system.
Frequent Overselling: Popular products oversold regularly, leading to customer service issues and delayed fulfillment.
Reactive Restocking: Without low-stock alerts or forecasting, restocking only happened after items ran out and never before that.
Manual Time Drain: Managing stock manually through spreadsheets took 8–10 hours every week.
How Sumtracker Helped Crafter’s Lab
Sumtracker became Crafter’s Lab’s central system for multi-store inventory management:
Real-Time Multi-Store Sync: Inventory automatically updates across all Shopify stores and marketplaces from a single dashboard. No more mismatched stock or manual reconciliations. This eliminated 99.7% of overselling.
Bundle and Listing Tracking: Whether a hat is part of a bundle, seasonal drop, or listed with different styles, Sumtracker tracks it as a single product across all channels.
Low-Stock Alerts and Purchase Orders: Automated alerts and PO management mean the team restocks on time. Restocking became 2x faster with proactive inventory management.
Time Savings & Scalability: Eliminated manual spreadsheet updates and stock checks, saving 8–10 hours per week. This efficiency allowed them to confidently expand from 2 to 5 stores without adding operational overhead.
Quick Setup: The team got started fast without a steep learning curve, allowing them to focus on running the business.
Key Results Achieved by Crafter’s Lab with Sumtracker
Key outcomes included:
✓ 99.7% of overselling eliminated with accurate cross-channel syncing
✓ Restocking became 2x faster with automated low-stock alerts and PO management
✓ Expanded from 2 to 5 stores with no inventory headaches
✓ 8–10 hours per week saved by eliminating manual stock updates and spreadsheet work
✓ Faster fulfillment and fewer customer complaints from stockouts
Sumtracker keeps inventory perfectly in sync across all five stores. The team can sell the same products everywhere without worrying about overselling.
Conclusion
After adopting Sumtracker, Crafter’s Lab brought multi-store inventory together, syncing stock, bundles, and purchasing into one system.
From expanding to five stores to cutting 8–10 hours of manual work per week, Sumtracker gave the team the control and confidence to grow without the chaos.
Want to scale your multi-store business without inventory headaches?
Why did Crafter's Lab choose Sumtracker?
Crafter's Lab was managing custom hats and apparel across multiple Shopify stores with spreadsheets. Popular products oversold frequently, restocking was reactive, and manual updates consumed 8–10 hours every week. Sumtracker gave them real-time multi-store sync, bundle tracking, and automated reorder alerts to scale from 2 to 5 stores confidently.
How does Sumtracker handle Crafter's Lab's custom hat bundles and variant listings?
The same hat can appear in different styles, bundles, or seasonal collections across Crafter's Lab's stores. Sumtracker tracks each listing as a single product, so when a hat sells on one store or inside a bundle, stock updates everywhere instantly — no manual reconciliation needed.
How did Crafter's Lab scale from 2 to 5 stores using Sumtracker?
Sumtracker's real-time multi-store sync kept inventory accurate across all platforms as Crafter's Lab added stores. Automated low-stock alerts and purchase order management meant the team restocked proactively, making each new store launch manageable without adding operational overhead.
How much time does Crafter's Lab save with Sumtracker?
With Sumtracker, Crafter's Lab saves 8–10 hours every week by eliminating manual stock updates, spreadsheet reconciliations, and inventory checks. Restocking is also 2x faster with automated alerts and PO management, so the team spends time on design and fulfillment instead of chasing numbers.
How did Sumtracker reduce overselling for Crafter's Lab?
Before Sumtracker, popular Crafter's Lab products oversold frequently across stores because stock levels weren't synced in real time. Sumtracker's automatic cross-channel inventory sync eliminated 99.7% of overselling, ensuring customers only see products that are actually available.
