Top Shopify statistics that you must know in 2025

Shopify isn’t just building stores, it’s reshaping global commerce from the ground up.

What started as a small Canadian startup powering a snowboarding shop is now fueling over a million businesses worldwide, from solo entrepreneurs to Fortune 500 brands.

But what does Shopify’s rise really look like in numbers?

In this blog, we dive into powerful statistics that unpack Shopify’s scale, impact, and momentum.

To understand where e-commerce is headed, these Shopify statistics serve as your compass.

Top Shopify Statistics (June 2025)

• Shopify ranks 135th worldwide in terms of website traffic.
• Shopify saw approximately 158.3 million monthly visits in June 2025.
• Most of its visitors come from the United States.
• There are about 5.8 million live stores on Shopify.
• There are a total of 9.7 million stores built using Shopify.

Number of Shopify Users By Country

Here’s the country-by-country breakdown of Shopify users:

• The United States leads by a wide margin, with approximately 2.67 million Shopify stores operating across the country.
• In the United Kingdom, there are around 191,000 Shopify stores, making it the second-largest market.
• Australia follows with roughly 138,000 active Shopify stores.
• Germany hosts approximately 133,000 Shopify-powered stores.
• With about 107,000 stores, Canada continues to be a key market for Shopify.
• Brazil has a growing Shopify presence, with around 92,000 stores.
• In India, the number of Shopify stores stands at approximately 86,000.
• France is home to about 71,000 Shopify merchants.
• The Netherlands supports around 57,000 stores on the Shopify platform.
• Italy accounts for approximately 46,000 active Shopify stores.
• Japan rounds out the list with 32,000 Shopify stores currently in operation.

Number of Shopify Customers Over the Years

Shopify has seen explosive growth over the past decade. From just 28 million customers in 2014, the platform scaled to a staggering 700 million customers by 2023. This steady rise highlights not only Shopify’s expanding global footprint but also the broader shift toward online retail.

Here’s a closer look at the year-wise growth:

• 2020: 457 million
• 2021: 572 million
• 2022: 649 million
• 2023: 700 million
• 2024: 875 million

Number of Shopify stores by product category

Shopify powers a wide variety of eCommerce stores but some categories are more dominant than others. Based on the number of active Shopify stores, apparel clearly leads the way, followed by home & garden, and beauty & fitness.

Here’s a breakdown of the most popular store categories on Shopify:

• Apparel – 544,517 stores
• Home & Garden – 249,536 stores
• Beauty & Fitness – 205,097 stores
• Food & Drink – 128,035 stores
• People & Society – 78,014 stores
• Sports – 75,923 stores
• Health – 73,347 stores

Souce- Statista

Shopify Merchant Demographics: Age and Gender Breakdown

Shopify merchants span all ages and genders. Here’s a quick look at who’s running these stores in 2025.

Age wise distribution

Understanding the age demographics of Shopify merchants offers valuable insights into the mindset, preferences, and behaviors shaping today’s eCommerce landscape. Based on recent data, here’s a breakdown of merchant age groups:

• 18–24 years (7.3%)
• Young entrepreneurs exploring eCommerce through dropshipping or side hustles, often driven by social media trends.
• 25–34 years (37.5%)
• The dominant age group, tech-savvy founders scaling DTC brands with a focus on growth, automation, and multi-channel sales.
• 35–44 years (30%)
• Experienced operators building sustainable businesses with a focus on efficiency, profitability, and cross-channel presence.
• 45+ years (24.9%)
• Veteran entrepreneurs and retail converts prioritizing stability, product quality, and long-term brand value.

Gender Demographics of Shopify Merchants

• 50.8% of Shopify merchants are female
• 49.2% of Shopify merchants are male

Source- Similarweb

Shopify Revenue Statistics

• In Q1 2025 (January to March), Shopify generated $2.36 billion in revenue.
• In 2024, Shopify reported annual revenue of $8.88 billion.
• In 2023, the company reported $7.06 billion in revenue.
• For the year 2022, Shopify’s revenue stood at $5.60 billion.
• Back in 2021, Shopify generated a total revenue of $4.61 billion.

Source- Macrotrends

Some Popular Merchants on Shopify

Shopify isn’t just home to small and mid-sized businesses, it also powers some of the world’s most recognized brands. From fashion to wellness to technology, a wide range of industry leaders rely on Shopify to run their online stores.

Here are some well-known merchants using Shopify:

• Kylie Cosmetics – Founded by Kylie Jenner, the brand made headlines by running multimillion-dollar product drops through Shopify.
• Red Bull – The energy drink brand uses Shopify to sell merchandise and gear via its branded store.
• Netflix – The streaming giant uses Shopify for limited-edition merch drops tied to its hit shows.
• Gymshark – A global fitness apparel brand known for its loyal community and influencer-driven growth.
• Allbirds – An eco-friendly footwear company praised for its sustainable materials and minimalist designs.
• Heinz – The iconic food brand uses Shopify to power its DTC store, selling ketchup and other staples directly to consumers.
• Staples – The office supply giant operates its Canadian eCommerce store on Shopify.
• Fashion Nova – A fast-fashion brand with a massive social media presence and high-volume online sales.

Shopify Theme Usage Trends

When it comes to designing a Shopify store, the theme you choose plays a huge role in how your brand looks, feels, and performs.

There have been 38,926 detections of Shopify themes used across the top 1 million websites globally.

Based on theme usage across the top Shopify-powered websites, here are the most popular themes in 2025:

• Out of the Sandbox – 32%
• This theme developer is leading the pack, known for creating powerful, feature-rich themes that are highly customizable and optimized for performance.
• Fluorescent – 30%
• Coming in a close second, Fluorescent themes are popular for their sleek design and modern aesthetics—often used by lifestyle and fashion brands.
• Safe As Milk – 16%
• A minimalist and design-focused theme provider that appeals to brands looking for clean, simple, and effective storefronts.
• Turbo by Out of the Sandbox – 10%
• Another hit from the same top developer, Turbo is favored for its speed and advanced functionality, especially among high-volume stores.
• ShrineTheme – 8%
• A rising player in the theme space, ShrineTheme is gaining traction for its elegant layouts and mobile-first design approach.
• Other Themes – 4%
• A small portion of stores are using other niche or custom-developed themes, but the market is clearly dominated by a few standout names.

Source- Builtwith

Shopify Apps & Pay : What Merchants Are Really Using

• The Shopify App Store features about 12,320 apps.
• Store design apps top the list as the most popular category on the Shopify App Store.
• Judge.me ranks as the most popular app on the Shopify App Store.
• Over 4.3 million websites have used Shopify Pay to date.
• Currently, over 1.74 million websites are live with Shopify Pay enabled.

Conclusion

From powering over 9.7 million stores to enabling $8.88 billion in annual revenue and supporting merchants across every continent, Shopify has firmly positioned itself as a global force in eCommerce.

Every statistic points to one truth, Shopify is more than just a store builder, it’s a commerce ecosystem.

As consumer behavior evolves and digital shopping becomes the default, Shopify continues to adapt and lead.

These 50+ statistics not only highlight Shopify’s scale and momentum, but also offer a glimpse into the future of eCommerce, one where flexibility, usability, and innovation define how business gets done.

FAQS

How many live Shopify stores are there in 2025?

As of 2025, there are approximately 5.8 million live stores built using Shopify, with a total of 9.7 million stores ever created on the platform.

Which countries have the most Shopify users?

The United States leads with around 2.67 million stores, followed by the United Kingdom (191K), Australia (138K), and Germany (133K).

What are the most popular Shopify themes in 2025?

According to usage across top Shopify sites, the leading themes are Out of the Sandbox (32%), Fluorescent (30%), and Safe As Milk (16%).

How widely is Shopify Pay used?

Shopify Pay has been used by over 4.3 million websites, with 1.74 million of them currently live. It’s a preferred payment method among mid-sized and growing eCommerce businesses.

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