How Sumtracker Helps Crafter’s Lab Stay Ahead of Stockouts and Scale Smarter

• Client Name: Crafter’s Lab
• Industry: Custom apparel and merchandise
• Location: Miami, Florida
• Products: Personalized hats, apparel, and accessories
• Specialties: Leather patch hats, full-color and dye-sublimated designs
• Reach: Serves individuals and businesses across the U.S.

About the Brand

Crafter’s Lab is a custom merchandise brand based in Miami, Florida. They create high-quality personalized hats, apparel, and accessories for both individuals and businesses.

The team is best known for its signature leather patch hats, along with full-color and dye-sublimated designs. Whether it’s a single custom order or a large bulk request, Crafter’s Lab focuses on great craftsmanship and fast, reliable service.

They serve customers across the U.S., offering competitive pricing and free shipping on bulk orders. With a growing reputation for quality and style, Crafter’s Lab helps people and brands wear their identity with confidence.

Operational Hurdles Before Sumtracker

As Crafter’s Lab grew, so did the complexity of managing their inventory. What started as a straightforward system quickly turned into a daily challenge. Here's where things started to break down:

• Inventory Sync Was All Over the Place
• With multiple Shopify stores and marketplaces, it became difficult to keep stock levels accurate across all platforms in real-time.
• Bundles and Variations Were Hard to Track
• The same hat could be listed in different styles, bundles, or seasonal collections but there was no easy way to link them together in their inventory system.
• Overselling Became a Real Problem
• Popular products would oversell frequently, leading to customer service issues and delayed fulfillment.
• Reordering Was Always Reactive
• Without low stock alerts or forecasting, restocking only happened after they ran out, not before.
• Manual Updates Wasted Valuable Time
• Managing stock manually through spreadsheets took up 8–10 hours every week, just to stay afloat.
• Scaling Felt Risky
• Expanding from two stores to more channels introduced more risk than reward, without the right systems in place, growth started to feel like a liability.

The Sumtracker Solution

Crafter’s Lab was looking for more than just basic inventory tracking tool, they needed a complete system that could handle the complexity of selling their customized products across multiple channels without slowing them down.

That’s where Sumtracker stepped in.

With Sumtracker, Crafter’s Lab finally had the tools to streamline their operations and scale with confidence. Here's how it helped:

• Real-Time Multi-Store Sync
• Inventory automatically updates across all Shopify stores and marketplaces. No more mismatched stock or manual reconciliations.
• Support for Bundles and Duplicate Listings
• Whether a hat is part of a bundle, seasonal drop, or listed with different styles, Sumtracker tracks it as a single product, keeping stock accurate everywhere.
• Low Stock Alerts & Purchase Orders
• Automated alerts and PO management mean the team restocks on time, before products sell out.
• Simple, Fast Setup
• Crafter’s Lab was able to get started quickly without a steep learning curve, allowing the team to focus on running the business, not learning software.

The Results

With Sumtracker in place, Crafter’s Lab was finally able to take control of their inventory and the effect was clearly visible.

Instead of constantly reacting to problems, their team could focus on growing the business, launching new designs, and delivering a smooth customer experience.

The impact was clear across every part of their workflow.

• Overselling Dropped by 99.7%
• Inventory stayed accurate across all channels, even with complex listings and bundles.
• Restocking Became 2x Faster
• Low stock alerts and automated POs helped them act before items ran out, not after.
• Expanded from 2 to 5 Stores with No Headaches
• Growth felt manageable for the first time, thanks to synced stock and better visibility.
• Saved 8–10 Hours Every Week
• Manual updates and stock checks were almost completely eliminated.
• Faster Fulfillment & Happier Customers
• With fewer delays and stockouts, the brand delivered a more reliable customer experience.

What the Team Says

“Sumtracker keeps our inventory perfectly in sync across all five of our stores. We can sell the same custom hat in multiple variations without worrying about stock issues. Reordering is faster, smoother, and we’re saving hours every week. It’s been a game-changer for how we operate.”

— Team at Crafter’s Lab

Impact at a Glance

Here’s a quick look at how Crafter’s Lab transformed their inventory operations after switching to Sumtracker:

These improvements allowed Crafter’s Lab to scale their custom product business with confidence, speed, and far less manual work.

Conclusion

For Crafter’s Lab, managing their store was complex as they had multiple stores, customizable products, and constant inventory updates.

But with Sumtracker, they were able to turn that complexity into a streamlined, scalable system.

Real-time syncing, bundle management, and smart restocking tools gave their team the control and confidence to expand operations without the chaos.

What used to take hours of manual work is now handled automatically, freeing them up to focus on what matters most: creating high-quality custom products their customers love.

With Sumtracker, Crafter’s Lab has levelled up their inventory game.

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