Buy Template
Bundles

Bundle your best selling products to increase sales

January 12, 2023
Ankit Goyal
Ankit Goyal
Bundle your best selling products to increase sales

The 80-20 rule, also called Pareto’s principal, is applicable to your e-commerce sales too. Which means 20% of the products make up 80% of the sales. Well, not exactly 80%, but you get the idea.

Why are we talking about bundles?

Because your top 20% products can drive further sales for you by bundling them with other products. A bundle is a combination of multiple products that are sold together. For example, a pair of socks and a cap or a pack of 6 coffee mugs.

Why use bundle products?

The benefit of doing this are many

  • Sell more products in a single order, which increases the order value and moves more product
  • Pay less shipping per product because the products can be shipped together as a single package
  • Leverage the popularity of one product to sell another less popular product.
  • Market new products using the old ones which already sell well
  • Give exposure to the popular selling products by having more listings on your website in the form of bundles

There is a lot of room to innovate when creating bundles. For example, a great bundle is shampoo and conditioner. It is so obvious to sell both together. You can do the same for your products.

Find something from your existing catalog to bundle with your top seller. Or innovate and find a new product that compliments your best-selling product.

Bundling products together can also be done with a discount on the total price. For example, 10% discount on buying a set of 4 items. All these practices are common in the world of retail.

Major retailers have been using them to drive sales since the dawn of time. We are talking about bundles today in the new context of e-commerce. Where the cost of listing a product is very low but keeping the product in the warehouse is much higher. So the best strategy is to find more than 1 way to sell the same product.

How to manage bundle inventory?

Selling bundles online needs a good backend for managing inventory. Consider that you are selling your best seller in 5 different bundles. You need to determine inventory for each of those bundles. And when there is a sale, you have to reduce inventory for each of those bundles. All this cannot be managed manually. You need robust and accurate software like Sumtracker.

Sumtracker can update inventory for bundles using the available inventory for its components. It will keep the inventory for all bundles accurate so that you do not lose any sales. Or get more orders than you can fulfill. You can start using Sumtracker for free by signing up for the 30-day free trial.

More tools to help you sell bundles

To effectively create and promote these bundles, utilizing AI tools like Prompt Vibes can provide valuable insights and creative prompts, helping you design attractive and profitable product combinations. Applying custom packaging from Arka is also a great way to boost sales.

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